Magazine Research: Dennis Publishing

Dennis Publishing 

https://www.dennis.co.uk/about/

Their vision
'Our vision is to be the most dynamic international media group. We are dedicated to growing Britain's best loved media brands, restlessly innovating across different platforms to bring our audience new sources of inspiration, information and entertainment'

Background information

• Created by Felix Dennis in 1973.
• Felix's first magazine was called 'Kung fu monthly' 
• After the success of the first magazine, Dennis publishing moved on to publish computer titles such as Hi-fi Choice, PC Pro and Personal Computer World magazines. 
• These titles, cemented Dennis as the leading technology publisher in the UK.
• In 1995, Dennis launched Maxim which became the worlds' best selling men's lifestyle magazine and global brand. 
• The company has published some of the biggest titles on the newsstand from all sectors. Such as: Mac user, Viz and Poker player. 
• It is the 6th largest consumer magazine publisher. 
• Dennis has transformed its business from its traditional print publishing roots to multi-platform, award-winning media company.
• It receives an annual revenue of £130 million.
• The publisher focuses on 4 main areas: Current Affairs, Technology, Automotive and Lifestyle.
• It sells over 2.5 million magazines every month.

Their values 

• Innovation and efficiency- always looking for new ways to engage customers. They try to run the business as efficiently as possible so that they are able to have a lot of time and money to innovate.
• Long term and agile- profits go to creating and planting the Heart of England of Forest; a charitable project to plant 30,000 acre acre forest in Warwickshire which is a long term goal. Adopt a agile approach to digital and printed products to stay relevant and ahead of competitors.
• Collaborative and individually bold- celebrate working together. Encourage making bold decisions which can sometimes be risky. 
• Professional and fun- Encourage feedback from staff and customers and want all of their brands to look professional. Pride themselves on a fun, vibrant, social culture. 
• 
  

Achievements

• In the automotive sector, they are on course to becoming the number 1 UK content provider in terms of reach, reputation and revenue. 
• In current affairs, their premium publishing brands are the fastest growing in the UK.
• In the lifestyle sector, they have brand leaders in a range of activities.
• In technology, they are leading the movement from print to online.

Ethical

• Dennis predominantly works with two charities: 'Heart of the England Forest' and 'The Sick Children's Trust' which is the chosen charity of the year, voted for by staff.
• Dennis supports NABS which aims to help improve and champion the well-being of everyone in media and advertising. 
•  Dennis support The Big Issue with the publication of their magazine. The Big Issue offers people facing poverty and exclusion the opportunity to earn their own money; a livelihood. 
• Dennis are part of 'Stonewall's Diversity Champions' programme which is the leading employer's programme for ensuring all LGBT staff are accepted without exception in the workplace.